11 Tools To Press Visitors to Buy Your Product From Your Sales Letter By Creating A Compelling Offer
By Ronak Shah | October 14, 2009
1 Get testimonials from established and highly reputed affiliates & internet marketers by asking them to review your product.
Gain their trust and convince them to be your affiliate. This way they will market your product to their list and you will gain buyers. Alternatively, gain testimonials from warrior forum members.
2 Downsell your product only if the customer refuses to accept the offer by offering your product minus the bonus & money back guarantee for a lower price. Downselling is not recommended by me though you could do it if it really increases your conversions and helps you achieve your long term goals.
3 Offer a FREE video/audio/pdf sample of your product from your sales page in order to enable the buyer to know your product better. This way your target audience finds your product worthy of buying.
4 Establish your self as a master of your niche from your sales page by showing off your friends on facebook and followers on twitter. Build reputation on forums like warriorforum, digital point forums and other web 2.0 sites like linkedin, twitter and facebook. Let your targeted visitors know your background. SHOW OFF YOUR REPUTATION AS A MASTER IN YOUR NICHE.
5 Be innovative and offer something compelling as a “sales offer” that no one else is offering on the web like FOR E.G. gaining traffic from sites like pownce, friendfeed, stumbleupon, reddit, digg and plurk which are leaders within web 2.0 marketing.
6 Be highly accessible. Have a 1800 # where they can call you and speak to you about your product. Enable them to contact you via email from your sales page. This establishes trust and makes them believe (feel) you’re a genuine person. Alternatively, be available to answer questions & technical queries of active buyers regarding your product during the 30/60/90/day money back guarantee.
7 Create a highly targeted niche keyword lists. Remember, sales letters can naturally target keywords and target customers from search engines. These keywords are triggers for buyers.
8 Have an opt-in box on the sales page to capture the leads of those who read your offer but didn’t buy. Query the target audience as to why they didn’t find the offer lucrative or put up a box for their highest priority concerns. You must know what makes the offer not convert and what makes the offer convert.
9 You can have a comment box for visitors to comment on your offer/sales page if you are using wordpress landing pages. If you’re technically able to do just that, do it. This will enable your buyers to leave testimonials of their experience after buying your product. It will convince other prospective buyers to interact with you & your previous buyers in order to purchase your product. You can always choose the comments you think will be best to publish while leaving the rest.
10 Please do not have a face slamming “pop-up” box that irritates visitors when they arrive and makes them feel that you’re forcing them to buy your offer. This creates negative reputation in the minds of the reader when they leave your sales page and they wouldn’t want to come again to your sales page. Make their time, energy and money worthwhile while they visit your sales page. HELP – HELP – HELP THEM. Prove you’re being helpful when they ask for help.
Alternatively, use Ultimate Footer Ad to capture leads without irritating your prospects and get higher conversions.
11 Have a blog on your sales letter site. Add at least 100 articles of 300 words each on the niche subject for your target audience to consume your content. This is can be short tips, tools, tricks and small updates about your area of expertise. Focus ONLY and ONLY on the top 10 highest priority buyer keywords.
Build an active list of subscribers from your blog.